Razorpay and NPCI Launch ‘UPI Autopay on QR’ to Revolutionize Customer Onboarding

Razorpay, a full-stack fintech platform, has joined forces with NPCI (National Payments Corporation of India) to introduce a groundbreaking solution known as ‘UPI Autopay on QR.’ This innovation aims to revolutionize the customer onboarding process, reducing it to just two simple steps – ‘scan and pay,’ all within a mere 30 seconds.

Traditionally, the onboarding journey involved a cumbersome six-step procedure that often required users to download an app or register on a website. However, the ‘UPI Autopay on QR’ method simplifies this process significantly. It allows multiple customers to conveniently scan a single QR code, eliminating the need for app downloads or website sign-ups.

Khilan Haria, SVP and Head of Payments Product at Razorpay, explained, “Introducing ‘Razorpay UPI Autopay on QR’ innovation felt like a natural step in this direction. With subscription-based businesses, such as OTT platforms and insurance providers, already established in metropolitan and Tier 1 cities, Razorpay UPI Autopay on QR will play a pivotal role in their next phase of growth.”

This solution is poised to empower subscription-based businesses by leveraging the widespread use of QR codes to facilitate rapid adoption and acceptance, unlocking new growth opportunities.

With ‘UPI Autopay on QR,’ businesses can effortlessly expand their reach and enhance visibility across various marketing channels, including online advertisements, newspapers, billboards, websites, TV, product packaging, and delivery bags. This streamlined approach eliminates the need for customers to download merchant apps or access websites before subscribing to offerings, making the process remarkably smooth and efficient.